I created an Instagram story campaign, comparing the different kinds of candy with illegal drugs. Espresso candy replaces pills keeping you awake, cherry candy replaces pills for an intense love game, and the extra strong mint candy provides the amazing kick for the club.
The Instagram story is supposed to intrigue the consumers, and leads to the landing page, revealing the brand and the flavours. The landing page encourages the viewers to leave their phone number in order to receive a sms with an address close to a famous dancing club in Berlin (or any other city).
A Vivil van then offers free funny packs at this location, filled with Vivil candy. As a result the consumers share the "pills" in the club and help to create a guerilla campaign, which started as an Instagram story, and finishes as a real consumer experience.